As a long-standing client, we’ve produced multiple campaigns over the years featuring talented artists both in front of and behind the lens. One of the more unique campaigns took place at the height of the pandemic. With IRL events canceled, COACH needed a way to connect with a global audience during fashion’s most influential week of the year.
In a time of uncertainty, we worked with COACH to redefine what New York Fashion Week could be by leaning into a format our audience knows and loves. Shooting around the world with our favorite personalities, we created a series of unexpected vignettes in the form of scripted sketch comedy shows delivering a fresh take on fashion.